International Journal of Human Movement Science
ISSN : 1976-4391 (print)
ISSN : 2586-078X (online)
ISSN : 1976-4391 (print)
ISSN : 2586-078X (online)
Exploring Health Behaviors Affecting Middle School Students’ Weight through the Lens of Community Level in an Mountainous Region in West Virginia, USAKibum Cho 12(3) 1-13, 2018
TitleExploring Health Behaviors Affecting Middle School Students’ Weight through the Lens of Community Level in an Mountainous Region in West Virginia, USA
Kibum Cho DOI: AbstractThe purpose of this study was to examine the association between healthy weight and physical activity, sedentary behavior, and nutrition through the lens of community level. The sample consisted 1,620 students aged 11 to 16 years, who enrolled in the Children's Health Opportunities Involving Coordinated Efforts in Schools (CHOICES) Project. Descriptive analysis and logistic regression were conducted. All data were analyzed using the SAS program (version: 9.4). Gender, physical activity, and nutrition were associated with healthy weight, while grade, year, sedentary behaviors were not associate with healthy weight. This study indicates the importance of physical activity and nutrition in mountainous region and it is recommended that school-based interventions and programming consider understanding community characteristics and limitations to promote behavioral changes for adolescent health in the Appalachian region. Key WordsSchool-based health program, Physical activity, Sedentary behavior, Nutrition, Appalachian |
Consumer Engagement and Sponsorship Effectiveness: Finding Flow in SportJeeyoon Kim , Yukyoum Kim 12(3) 15-31, 2018
TitleConsumer Engagement and Sponsorship Effectiveness: Finding Flow in Sport
Jeeyoon Kim , Yukyoum Kim DOI: AbstractConsumer engagement concerns the quality (or strength) of the psychological connection with sport properties (or sponsors) perceived by the consumer, which is a valuable asset to sponsored property’s and sponsor’s brand equity and a key determinant of sponsorship effectiveness. In this study, we focus on the phenomenon of ‘flow’ (i.e., state of intense momentary engagement) as an important indicator of consumer engagement and examine the phenomenon’s influence on sponsorship effectiveness. A pre-post survey-based study was conducted to test whether the experience of flow influences the consumer’s attitude and behavioral intention towards the sponsor before and after the sponsorship exposure through a major sporting event. The results showed significant moderating effect of flow, suggesting emphasis on flow as a key indicator of consumer engagement and a key construct explaining sponsorship effectiveness. Key WordsFlow, Sponsorship, Consumer engagement |
The Relation between the Female Elderly's Satisfaction of Oriental Medicine Qigong Exercise Program Participation and Successful Aging PerceptionJongsoon Jung , Jungmin Oh 12(3) 33-46, 2018
TitleThe Relation between the Female Elderly's Satisfaction of Oriental Medicine Qigong Exercise Program Participation and Successful Aging Perception
Jongsoon Jung , Jungmin Oh DOI: AbstractThis study investigated the relationship between satisfaction of program participation and perception of successful aging in female elderly participating in oriental medicine Qigong exercise. The oriental medicine Qigong exercise program applied to the elderly women, and obtained the following results by verifying the effects of program participation satisfaction, an independent variable on the perception of successful aging, a dependent variable. First, MANOVA of participation satisfaction and successful aging perception showed significant differences in the background variables such as age, family members, educational background, exercise experience, number of training, and economic situation, etc. Second, in the multiple regression analysis which was conducted to investigate the participants' satisfaction with program participation and the effect on overall perception of successful aging, the regression model was found to be statistically significant. The results of this study showed that the appropriateness of oriental medicine Qigong exercise as an effective leisure program in the old age was confirmed, and it will be meaningful to provide basic data as an elderly leisure welfare policy in future. Key WordsFemale Elderly's, Satisfaction, Oriental Medicine Qigong Exercise, Successful Aging Perception |